Working in marketing makes me hyper aware and equally critical of the crap that deluges my inbox on a daily, weekly, monthly basis. We often give up our information for access to sites, deals, and events—only later to be bombarded with (daily, hourly) reminders that we sold our soul.
Email marketing is not fading away, in fact it's one of the top techniques for companies/brands/organizations to engage with us. Think about it, we're inviting them into our inbox. It's kinda personal. And unless you've set up a master filter system—which why would you spend time on that instead of just unsubscribing, I don't know (or maybe I do because I tried that)—you are pretty much forced to filter through these messages everyday.
With that in mind, I've gone on a major unsubscribe binge. I don't want to spend time deleting the junk, I want to be inspired and excited opening my email. VIPs only. My inbox is protected by velvet ropes and gold tassles, a gutsy publicist and a burly bald bouncer in Armani.
So who's on the list?
The Bleed. This is a newsletter from my favorite podcast (sorry This American Life, I still love you but you're #2 now) Call Your Girlfriend, hosted by Aminatou Sow and Ann Friedman, produced by Gina Delvac. Yes, it's named for menstruation. And no, it's not all about periods—it's the extras and outtakes that don't make it into the podcast. Amina and Ann tell it like it is and provide a pulse on social, political and pop culture issues from a young(er), educated, entrepreneurial, digital, journalistic, feminist, perspective. How can you not love this gif, on their sign up page?
Frequency: 1x month
Lenny Letter. Another example of young women rocking the world and contributing to a dialogue of important topics, Lena Dunham and her Girls co-creator Jenni Konner, created Lenny Letter. I don't have time to read everything (or sometimes anything) but I especially love the original art they commission and pair with each piece. The content can be provoking, inspiring or reflective, and makes me feel more connected to a collective conscience.
Frequency: 2x week
Danielle LaPorte. DLP is my fave guru in the space of lady self helpers. And man, does she market the shit out of her self—BRILLIANTLY. I let anything from Danielle LaPorte past the velvet ropes, because I really love what she has to say. In her D-Digest some of the headlines include "How to Soul Cleanse" and "Audios for Creatives". Her Daily Truth Bomb is now also part of her app and on her instagram, but I like to see it quickly, first thing in the AM, because it gives me pause for reflection or the "hell yeah" I need to crush the day.
Frequency: 2x week
This. Both a site and an app, This. was created as a highly edited content collection. "...a place to find and share the web’s best entertainment, art and journalism. Each member can share just one link a day." I'm not a contributor (yet) but I follow the writers, journalists and thought leaders that interest me so that I can get a daily email with a select set of links. I don't click through consistently, but I like being introduced to content I might not otherwise find on my NYT Now app.
“I just wish I got an email from someone like Ta-Nehisi every night with the subject line ‘This.’ and a single link. I’d click it every time.” — This.
Their creator, Andrew Golis, refers to it as a social newsletter. You can either have the Editor's Top 5 selections from the day and/or 5 from your defined circle of influence.
Domino + My Domaine This is pure nesting eye candy. I don't have the heart to unsubscribe to these yet, because I love the visual inspiration I get, even if just for a moment. Since the new version of Domino magazine only comes out seasonally, I get my fix through these quick like notes. My Domaine is like the sophisticated older sister of Domino. Her website is cleaner, chicer and offers a little more of a working girl spin. I click through to their sites about once or twice a week, and then pin my favorites.
Goop Where I learned the secrets of my pelvic floor. Listen, I KNOW you know what this is. And I'm fully admitting I can't cut Gwenyth off—it's a serious guilty pleasure. Pretending I'm flush enough to buy a pair of $695 leggings or plan one of the luxe romantic escapes suggested in her "GO" category, is pure aspirational dream time. And there's a place for that—you have to agree. What gets me to click through are her recipes and articles on health and wellness. (If you'd like a nice antidote to Goop, check out Bloop created by Aminatou Sow and Jenna Wortham)
My inbox still feels a bit like the hazy afterparty where you know that a bunch of people just crashed the gate because your reception team started drinking a few hours ago and lost the motivation to man the table. Oh well, at least they didn't ruin the main event.
Who's an A-lister in your book? Inquiring minds...